Taimi Team
In 2017, we created Taimi to connect millions of queer people worldwide and provide a safe space for their self-expression.
Since then, our team has grown tenfold, and Taimi has become one of the top LGBTQ+ apps in the United States by number of downloads.
Taimi team by the numbers
How we work at Taimi?
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Team BreakdownThe Taimi product team operates through three cross-functional teams responsible for monetization, user experience, and improving retention metrics.
The Marketing Team, which includes the Performance Marketing, Creative Production, and Brand and Communications teams, also supports the product.
In addition, Taimi’s growth is driven by teams in Business Development, Support, Finance, Legal, HR, Office Management, Help Desk, and more.
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Product Team structureTaimi has three cross-functional product teams:
1) Retention Team — increases user engagement within the app.
2) Experience Design Team — delivers a top-tier user experience.
3) Monetization Team — focuses on app monetization.
The Taimi product team consists of Product Managers, Analysts, and Designers, who work with support from the Engineering, Mobile, Back-end, and QA departments.
The team tests over 25 hypotheses each month, with 46% concluding during the testing phase.
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The challenges we faceWe aim to become the first company with an inclusive product for the LGBTQ+ community ready for an IPO.
To achieve this goal, we need to grow to 2 million DAU while effectively competing with market leaders such as Grindr, Tinder, Bumble, and others.
We focus on product quality, continuously improving our algorithms to provide users with accurate and fast matching.
Our main challenge is balancing monetization with delivering value to our audience, while retaining users and strengthening the product ecosystem.
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Life at TaimiThe Taimi team includes allies and members of the LGBTQ+ community, including an expert on gender and sexuality.
The team holds general meetings every two weeks to share product and marketing updates, plans, and ideas.
Before the New Year, the team hosts a charity auction called “Namings for Y.” The rule is simple: donate to the Armed Forces of Ukraine, and the name you propose for one of the product releases could go down in history.
Taimi team highlights
A significant focus for the Taimi team is building the brand and earning the trust of the LGBTQ+ community.
The team supports organizers of themed events in the US, runs ads on Times Square billboards, features in Netflix product placements, and appears in leading Western media outlets such as Forbes, Mashable, New York Post, Cosmopolitan, Business Insider, and others.
In Ukraine, Taimi collaborates with Ukrainian queer artists. AdAge recognized one of these projects as among the most creative campaigns.
Join us in creating the best dating experience for the LGBTQ+ community.
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