Our vision

Ukrainian IT was born over 30 years ago. Many outsourcing companies, startups, and international R&D offices have been started and developed during these three decades.

Now, Ukraine is known as one of the fastest-growing markets by the quantity of technical specialists. There are more than 280 thousand employees in the Ukrainian IT community. Every year, this number increases by 30-50 thousand people.


Even though Ukraine is a country where high school students dream of becoming IT specialists, the market structure is relatively uniform. The majority of specialists (60%) still work in outsourcing IT companies.

We are aspired to foster a product culture in Ukraine.

To reach this goal, it’s necessary to comprehensively engage in the development of:
products (their quantity, quality, innovation);
people (mindset, community, education);
country (position in the international market, ratings, recognition).

We plan to completely change the paradigm that currently exists in the IT sector. We don’t want to serve others – we want to create large-scale projects on our own.

We strive to get Ukrainian products to the top of international rankings and help Ukraine become a leader in innovative technologies.

In such a way, we will retain the added value of the product in the country – we stop being a raw material for IT.

Our mission

Flame up the world with Ukrainian products · Flame up the world with Ukrainian products ·.

Our values

  • Work with flame, not in flame
    Don't spend your life at a job you're not interested in. We believe that when you do something you enjoy, you live a more fulfilling, happier life. The product development drives us, nourishes us, and brings us joy. We are not going to ignore these pleasant moments. These moments are a significant part of our lives.
  • Uncompromising spirit
    We are uncompromising. We are daring. We are greedy for victories. We are bored when things are "good"; we strive for the best. Our scale is the whole world. Our competitors are the best companies in their niches. We enjoy encountering new challenges and are looking for those who are ready to accept them. Those who always want more, better, stronger, more effective. What do we expect from you? Courage and ambitions. What can you get from us? Support, daily challenges, and the opportunity to contribute to the product's success. It's not easy. But it's not boring either.
  • You take full responsibility for your successes and failures
    You are in charge of all your victories and fuck-ups. We believe that measuring efficiency in hours is a bullshit. We only trust the result. We value your previous achievements, hobbies, and acquaintances, but your present is more important to us than your past. If you want to climb higher, climb higher. If you want to do more, do it. If you want to make more money, take more responsibility. We will be next to you, but your tomorrow is your responsibility.
  • We-creativity
    We are team players. We believe that cool ideas are the results of the brainwork of several people, not just one. We have brought the most daring and ambitious people together. Those who are able to come up with bold ideas and work together as a real hellish team. This kind of people can change the world - not alone, but together.
  • Consciously tolerant
    Only your personality, not your gender, age, race, sexual orientation, or physical abilities, matters. We are against any type of discrimination, bullying and stereotypes. We are thrilled with freedom, openness, and empathy.
  • Bold ideas, life-changing products
    We create life-changing products for users around the world. The product was convenient – we will show you that it can be even more convenient. It was interesting – we will show you that it can be even more interesting. It was fun – we will show you that it can be funnier. We strive for the best and want to offer the most advanced products to the user. We create meaningful products that care about people.
  • Wellbeing dealers
    We are loyal to our people. Our loyalty doesn't fade at the end of the working day. The care goes far beyond providing free coffee and cookies. Genuine care is about being attentive to the individual needs and desires of everyone. We do not leave our people alone with their problems, neither professional nor personal. At appflame, we will always listen and help because we strive to work with flame, not in flame.