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Taimi Team Hily Team

Hily Team

Since 2017, we've been building Hily — a dating app that makes meeting someone special a fun and exciting journey. By 2024, Hily had secured its spot among the Top 5 dating apps in the US, alongside industry giants like Tinder and Bumble.

Hily team by the numbers

100+ experts
900K MAU in the US in 2024
30+ new features launched every month
appflame Foundation

How we work at Hily?

  • Team Breakdown
    Product & Engineering Team includes four cross-functional teams responsible for UX, user experience, monetization, and more.

    Our product teams include Product Managers, Analysts, and Designers. They work with Engineering, Mobile, Backend, and QA specialists to ensure seamless execution.

    Marketing Team comprises Performance Marketing, Brand & Communications, Creative Production, and Analytics Teams.

    Business Development, Support, Financial, Legal, HR, Office Management and Help Desk departments also support us.
  • Product Team Structure
    1. Revenue Team focuses on app monetization.
    2. Core Experience Team enhances UX and delivers a premium user experience.
    3. Community & Safety Team ensures a safe space for users.
    4. The Algorithms Team develops cutting-edge matching algorithms.
  • The challenges we face
    Balancing a high-quality user experience with growing revenue is no easy feat. Our top strategic priority is improving the app's experience for women, a focus shared across all teams.
  • Life at Hily
    The Hily team is all about the process. Forget last-minute “light bulb ideas.” We rely on data, research, and well-tested hypotheses to drive results.

    Regular brainstorming sessions help us challenge, refine, and perfect every idea. The result? Consistent and steady growth year after year. After every retrospective, it’s time for some team hangouts organized by our CPO.

Hily team highlights

In 2024, we ran brand campaigns in San Diego and Los Angeles, reaching over 3 million people. We also brought Hily into Shenseea’s music video, which gathered an additional 2 million views.

Our Product Team tests 50 hypotheses monthly, while our Creative Production and Performance Marketing Teams create and test up to 3,000 ad creatives each quarter.

Want to build a product that connects people worldwide? Join the Hily team today.

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