Mailkeeper team
The Mailkeeper team was formed 7 years ago within AdConnect business at appflame.
Initially, the team focused on improving retention through email marketing for appflame products only. Over time, the team built its own email service, and now works not only with appflame projects but also with external clients and their products — many of which have millions of users across the U.S. and European markets in various niches.
Mailkeeper team in numbers
15+ experts
80 % of the team – Middle+ experts
~4 years duration of work in a team
How the Mailkeeper team works
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How Mailkeeper beganAs part of the AdConnect business, the future Mailkeeper team worked on increasing retention across appflame products using email marketing.
At that time, the email channel represented a significant share of the company’s revenue, but at the same time the team faced numerous challenges with email reputation.
This led to significant losses for the business and prompted us to create our own solution, a diversified email infrastructure, and a dedicated email marketing team to become more flexible and minimize risks from changes in email algorithms.
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What teams and experts are in Mailkeeper?The team works in the format of cross-functional teams, each covering the full cycle of email marketing, push, and PWA channels.
The cross-teams include developers, QA specialists, email marketers, analysts and product managers.
A separate dedicated team is responsible for working with external clients and their products.
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The challenges we faceThe team continuously analyzes and optimizes product funnels, improving segmentations, and, as a result, improving key product and business metrics for the client.
Our main challenges:
1. Maintaining a stable email reputation for sending messages to users in the US and European markets.
2. Managing complex email logics, developing strategies for different business models.
3. Improving key product and business metrics.
Join the Mailkeeper team
to help develop and scale a unique email service that enables businesses to stay on top in any market.
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